Your growth marketing partner
Your creator-first, culture-forward growth marketing partner. We build campaigns that get your city talking, turn attention into trust, and turn that trust into loyal customers and measurable revenue growth.
Chabi Gupta
Founder, Crorepreneur
Brands we have worked with
Why Crorepreneur
We don’t make content people scroll past. We make moments people talk about.
Every campaign starts with your customer: what they care about, who they trust, and what moves them. Then we put the right creators behind the right story and keep the city talking.
One team, end to end. The result is a brand people believe in, choose and keep coming back to.
Creators we work with
Track record
As featured in
Top 100 Digital Stars, 2022
“From Bihari to Kashmiri, the rise and rise of regional Indian digital content stars”
July 2022
Read the feature“There is recognition and fame, and I owe it to the power of Instagram and to the language that made us stand out in the crowd.”
Work
Campaigns made with creators for brands, a state tourism board and local retail, and the strategy behind them.
Netflix India · June 2026
For the release of Maa Behen, Chabi and her mother Anita joined Madhuri Dixit, Tripti Dimri and Dharna Durga on the film's press set and did what @yourregularmom does best: swap desi mum stories in their own dialect. A meme cold open, a skit with the cast, and one clear line to close: now streaming on Netflix.
Madhuri Dixit laughing with Tripti Dimri and Dharna Durga in front of a Netflix Maa Behen poster“I will watch movie because of this promo!”
ITC Sunrise Masale · October 2025
For Urja Ka Vardan, Sunrise put Chhath stories, puja timings and Chhath songs sung by Maithili Thakur on WhatsApp. Anita brought it to the families who keep the festival, in their own language.
Anita Gupta in an orange saree, preparing for ChhathHorlicks · December 2025
A quiet afternoon with the grandchild, a cup of Horlicks, and the milkshake that came free with the 500 g jar. A family moment first, then a nudge to look for the offer at the local store.
A small child beside a jar of HorlicksJharkhand Tourism · May 2026
At Jharkhand's first State Level Influencer Meet, in Patratu, the Tourism Department launched a portal that connects creators with the government to tell the state's story. Chabi was one of the 100+ creators there, to give its waterfalls, forests, food and people a bigger stage.
Creators and officials at the Jharkhand Tourism State Level Influencers MeetJewellery retailer, Jharkhand · March 2025
A new luxury flagship was putting off the tier-2 shoppers who built the brand. A SWOT analysis pointed back to its local roots: well-loved local faces, stories tied to regional traditions, and a message that it was still for them, on regional TV, in cinemas, in local papers and on billboards across the city.
A mother and daughter laughing together in a jewellery showroomMicrosoft · February 2024
For Kelley MBA's Spring Intensive with Microsoft, Chabi's team planned how Copilot could win users and keep them. They built personas such as Carol the Alchemist, proposed reaching small businesses on LinkedIn, Instagram, TikTok and Pinterest with reasons to teach their own audiences, and made a directional ad.
A black-and-white frame from the team's directional ad: Chabi, captioned as an Instagram influencerBen Olive Mill, Greece · April 2023
A sustainable growth plan for an olive mill tour in Kalamata. The team found its biggest draw, wide farms where American families can slow down together, and turned the visit into a short documentary, scripted in fifteen minutes on the day.
Visitors at a tasting table among olive trees@yourregularmom · Since 2020
Chabi started @yourregularmom with her mother in 2020: family comedy in Bihari, from Ranchi and Chicago. A reel about a Gucci belt passed 4 million views, with a like from Priyanka Chopra. Brands from Big Bazaar to Netflix have worked with the page since.
Chabi Gupta laughing beside her mother, Anita, who wears a yellow sareeServices
One service, done properly: creator campaigns that sound local in every city they run in.
Speak like the city you sell to.
For global brands coming to India, and Indian brands going everywhere else. We cast creators from the cities you want to reach, in their own language and dialect, and build the campaign around what their audience talks about at home: family, food, festivals, the neighbourhood. One brief, and every market hears it in its own words.
What a campaign includes
Made for
Approach
Five moves on every campaign, always in this order. Skip one and the budget leaks.
The graphs are illustrations, not data. Every campaign draws its own.
01
Learn what your audience watches, saves, shares and keeps coming back to.
02
Turn that data into one insight worth talking about.
03
Make content with creators that feels made for the feed, not for an ad break.
04
Keep the buzz going across creators, cities and paid media.
05
Track every rupee to sales, then make the next campaign smarter.
Founder
chabigupta“I didn't get this collaboration because I had the biggest numbers in the room. I got it because I had the most specific story in the room.”
Chabi built @yourregularmom with her mother from nothing: 177K followers, a Forbes India Top 100 Digital Star, and campaigns for Netflix, ITC and Horlicks.
She brings an MBA from Indiana University's Kelley School of Business in the US, and strategy work for Microsoft and Ecolab, to every brief.
The people who pitch are the people who do the work.
We pay fairly, brief clearly and let creators sound like themselves.
Every report opens with what the business earned.
Tell us about the brand and where it needs to be. You will hear back within two working days.
